.Hi! :) I am Maryam
A UX designer with ten years of experience in visual art
.Hi! :) I am Maryam
A UX designer with ten years of experience in visual art
.Hi! :) I am Maryam
A UX designer with ten years of experience in visual art
Aye-Mobile App
Aye is an app that helps users easily vote for their popular music band
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Challenge
Role
Duration
Deliverable
Discover the users' pain point and find
a solution to better the user experience
Interview analyses, Persona, Wireframe, Prototype
UX Designer
10 hours
OVERVIEW
What is Aye?
I was assigned to design a voting application for a music festival event, Battle of the Band. The event is the biggest internal event of a big company with 1000 employees. 4 bands put their skills as a musician in test and 1000 people will participate in the vote. I was asked to design a smooth voting system in ten hours and this is what I did.
Goal
The goal is to make an app that helps users to vote easily in the 2021 music festival. The app gives them the chance to rank the teams before the final decision.
Challenge
The current paper system was inefficient and frustrating for the volunteers, music bands, and audiences. Each group had its own needs, issues, and goals. My challenge was to create a smooth experience that meets their needs in ten hours.
A summary of the process
Looking for the problem, I read feedbacks provided for me from the last year's events. Using the information, I created a provisional persona to communicate better during the process. Then I started ideation. Keeping myself focused and fast, I took notes of the information and designed a path to solve the problems. Moving forward, I created Lo-Fi sketches. Although I did not have much time, I conducted three usability tests with people around me to find the solution for the problem that makes sense and what kind of changes is necessary. In the end, I designed the Hi-Fi clickable prototypes. I did all the steps within 10 hours. Now let go deeper into the process.
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To keep myself focused and fast, I took notes of the information and designed the path to solve the problems.
UNDERSTANDING THE PROBLEM
I was given some interviews with last year's participants. Since I had no access to the optional users, it was an opportunity to learn about them and especially their pain points.
I feel the vote wasn't fair because people voted before the end of the performance.
Mark, musican
As a volunteer, I found the paper voting system very inefficient and slow.
Rose, counting vote volunteer
I need a system that lets me recall the first band. I love the evens.
Simone, voter
As a visual thinker, I enjoy drawing. It helps me to empathize in-depth with my users. I conducted deep research about space, time, and the qualities of the evens. Based on the information, I drew my imagination from the users.
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Sample of my digital drawing
Key Findings from the Research
1.Users need a fair voting process that gives all the bands an equal opportunity
2. Users need a flexible voting system in case they make a "wrong" decision
3. Users need an easy and fast voting app.
PERSONA
Based on the research, I created my persona to communicate better during the design process.
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IDEATION
In this step, I let my ideas wildly fly out without any limitation. I used paper and pen to be fast and free. After few rounds of ideations, I reached my final choice. It provides three steps for voting and satisfies Nancy's needs.
The reasons I went with the idea:
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Easy to understand The design is self-relevant including three steps. Register, score, and vote.
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Freedom of control She can vote anytime or change her vote before 8:30 PM. She can rate each band before voting so she can make a better decision.
WIREFRAME
Moving forward, I turned the sketches into a Lo-Fi wireframe.
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USABILITY TEST
Although I didn't have much time, I conducted three user testing with people around me. My goal was to find if the process was smooth enough and what kind of change was necessary.
Based on the test, I found some people would like to take notes during the performance. Also, the band logo could help to recognize easier. See the change
Doing usability test with my family
PROTOTYPE
In the last hours, I was ready to design the final clickable prototype, so I decided to maximize my productivity in the limited time using Google Design System and created the prototype in Figma.
Note: I have omitted confidential information in this case study to comply with my non-disclosure agreement. The information presented here is my own and does not necessarily reflect the views of the company.
What I Learned
The opportunity of learning in less time
In the beginning, I feared I had no idea where to start but forcing myself to begin anyway helped me to get rid of the resistance, and little by little, I enjoyed doing that. I also learned to keep focused on my goals and avoid getting lost by taking notes and using pen and paper. Learning new techniques and lessons was a fun experience. During the time, I benefited from Medium and also Figma Community. I learned the tricks that helped me to work fast and smartly.
Time limitation provided an opportunity to face challenges that I unconsciously avoid. When I had to do so, I learned which areas I was good at and where I needed to improve. It was not scary anymore!