I was a graduate student in Madison, so I had the chance to arrange interviews with potential users. I asked questions to learn more about their interests and personalities. I also learned about how often they eat out, what do they expect, what motivates or frustrates them while using the app, what features do they need.etc. The app focuses on the following audiences:

Roles 

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●        University students

●        Busy working folks

●        Erath friend people

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Demographics

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●        They are mostly UW-Madison students

●        Working folks working in around the downtown

●        People above 35

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Psychographics (personality, values, attitudes, interests, lifestyles)

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●        Professional and educated

●        Disciplined

●        Friends of Earth

●        Healthy lifestyle, a regular member of Gyms

User Needs

● To sell food online that will be delivered

● Provide a system for order customization

● Mobile-friendly app

● Fast and responsive contact service

● Special offer of the day

● Rewarding system

Client Needs

● Find out if the restaurant delivers to their area

● Order food online

● The ordering system should be self-relevant and straightforward

● Professional design

● Showing the advantages and quality of the food

The final design includes:

• Promotion to reward to make food ordering more affordable

• Guest button for quick access

• Easy decision-making for the users by offering 4 types of ready-to-order meals: Protein bowl, Veggie bowl, and Low-calorie bowl

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• Infographic design for showing nutritional values of each food

• The user can also customize their food and have time to explore more options

What I Learned

Collaboration is everything
I had the chance to collaborate with a colleague who was very encouraging and flexible. Because of the strong sense of collaboration and passion between us, I was very motivated and worked creatively. I found we learn more when we are a team with a sense of collaboration and support.